Nebny Foundation was formed by a group of young Egyptians in January 2011. Through a youth-led, locally-driven approach, Nebny goes into a community and tries to address the welfare of the community through education, health care and employment creation in a very local way. In order to achieve this goal, we need to gain the trust of the local community. We get involved family by family by helping them with jobs and with the education of their children. Previous models have assumed that this approach would not scale, but what we have found is that because we were gaining the trust of this local community there was grassroots support that allowed our influence to spread very quickly.
Nebny is a non-political, non-religious social entrepreneurship initiative, which aims to improve the living conditions and quality of life of Egypt’s underprivileged by tackling communities’ socio-economic problems –education, unemployment and health care from their roots. Fundamental to this mission is the concept of building a model community one street at a time in order to drive tangible improvements that garner the trust and engagement of each local community.
To implement sustainable models in the areas of education, employment creation and health care to improve the living conditions and quality of life in impoverished communities thereby enabling them to engage positively in their greater society.
Nebny is guided by three main values that promote healthy and active engagement:
When engaging collectively in our communities we must serve as model citizens and realize the impact our negative actions would have on a larger scale.
Do not do what you cannot expose.
Do to others what you would like to be done to you; do not do to others what you would not want done to you.
Nebny focuses its work in the area of Manshiet Nasser. Manshiet Nasser, one of Cairo’s largest informal settlements with an estimated population of over 1 million people. The squatter settlement located at the center of downtown Cairo at the base of Moqattam Mountain has an economy that is centered around the collection and recycling of Cairo’s garbage.
Given Manshiet Nasser’s strategic location and the talent of the local community in artistry and handmade goods, the area provided a great opportunity for the development of a sustainable model that could be replicated.